Block The Bullying
Branding and Public Service Campaign
Features
- Brand, Logo, Identity
- Illustration
- Social Impact
Block the Bullying is an anti-bullying program that focuses on cyberbullying education, prevention, and response. For National Bullying Prevention Month they wanted a campaign that would bring awareness to cyberbullying, show how to get help and teach how to prevent it.
Education and Prevention
This is a campaign designed for schools or youth groups as a way to educate about cyberbullying, its identification, and prevention. The design expresses the darkness of being bullied, but also shows glimmers of hope and light, demonstrating that there is someone who cares and wants to help. It feels relatable, safe, and inclusive.
Branding and Identity
Along with the campaign materials, Block the Bullying needed a new brand identity and logo. By combining
two symbols associated with stopping or blocking, I created a new but recognizable logo that conveys
that same message.