Omaha’s Henry Doorly Zoo and Aquarium, known for its award-winning exhibits and animal conservation, announced the return of the Late Nights at the Zoo series and needed a campaign to promote it.

Cohesive but Distinct

This campaign is intended for adults twenty-one and older, so although it needed to feel a part of the zoo’s current branding, it had to be distinct and different so as not to be confused with family-friendly zoo events. This was achieved by using darker colors and mature typefaces.

Relaxed and Easygoing

Like a summer night hanging out with friends, the design feels laid back and fun. Featuring hand-drawn illustrations, it speaks to those who visit the zoo often and those who just enjoy a relaxing night out on the town.